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| Hits: 266 | Date added: 2009-03-23 13:20:55 | ||||||
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Paul Berney
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| Paul Berney -- Contact Information | ||||||
Google Location MapOccupation: ConsultantPaul Berney & Associates 65 West Coleys Cove Payson, Utah., 84651, USA http://www.pbassociates.biz Contact: Paul Berney Phone: 801 423 0126 1 800 Number: 866 425 1264 Member Profile hunterberney --- Send A Private Message |
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| About Paul Berney | ||||||
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A multifunctional executive, Mr. Berney has extensive experience significantly increasing profit while implementing cost saving efficiencies. He is skilled at turning flat or under-performing operations into profitable, growing concerns. His track record of success has repeatedly been demonstrated during his tenure with such industry leaders as General Foods, Borden, Evenflo, and Cosco/Safety 1st. His current consulting practice has contributed greatly to many clients in the development of their businesses. Over the last two years he has been working as an equity partner in the Medical Software field with e-Healthcare Systems a first stage company targeting the Long Term Health Care field. An adept negotiator, Mr. Berney has consistently formed strategic partnerships through licensing agreements with such Blue Chip companies as Eddie Bauer, Disney, NASCAR, and Harley Davidson. His varied industry experience encompasses manufacturing, consumer products—both durable and non-durable goods, and packaged consumer goods. Using a variety of strategies, Mr. Berney generated millions of dollar in sales in diverse categories. While at Cosco he entered the 2nd largest juvenile product category, generating $50 million in the sales of strollers. Mr. Berney developed a partnership with the market leader in China and co-developed a proprietary and patented line of Cosco Branded strollers. Within 2 years Cosco held a 15% market share and penetrated all price points. In another example of innovative marketing, Mr. Berney generated in excess of $110 million in sales by co-branding with industry giants to penetrate higher-end segments. He negotiated a license with Eddie Bauer, resulting in $20 million in sales the first 2 years and $50 million annually thereafter. In addition, he negotiated a license with Disney, generating over $20 million, as well as NASCAR, contributing additional sales in excess of $20 million. Mr. Berney’s business acumen is not limited to creative marketing and sales strategies; he has also improved operations and plant efficiencies. During his tenure at Evenflo Canada he improved efficiencies by 13%. He accomplished this by executing an MRP implementation process. He improved forecasting to 90% accuracy 30 days out and 70% accuracy at 120 days out to become the corporation’s leader on forecasting accuracy. His ability to reengineer companies and divisions was demonstrated at Cosco where Mr. Berney turned around the failing advertising and creative departments. The catalogues and ads had been the subject of constant criticism. Morale was low, turnover high, and talk of outsourcing on the rise. Mr. Berney rallied the staff and project managers and got them behind the new processes he had formulated. In addition, the staff undertook new projects, winning 5 awards for packaging, advertising, and catalogs. Career HistoryPAUL BERNEY & ASSOCIATES INTERIM AND CONSULTING PRACTICE 2001 to presentSr. VPSpearheaded as an equity partner with a start up where the company Whisper Wear Ltd. has developed a revolutionary new breast pump for moms that is marketing it world wide as both a medical device and consumer product. From that point he has taken on a number of interim and consulting assignments assisting developing companies take their business to the next growth phase. Over the last two years he has been working as an equity partner in the Medical Software field with e-Healthcare Systems a first stage company targeting the Long Term Health Care field.Sr. VP Sales & Marketing, Liberty Safe and Security Products 2001Recruited to this recognized market leader in the manufacture and distribution of gun and home safes, Mr. Berney managed a $12 million budget while directing the activities of 26 staff. While at Liberty Safe he implemented new product development, created new forecasting processes, and exceeded quarterly revenue objectives by realigning sales. His programs significantly improved gross margins YTD. When Mr. Berney began at Liberty Safe the company had no strategic plan. He developed a planning process and executed the sales and marketing components with time lines for manufacturing and other functional support. He established new focus and procedures for product development and forecasting. In addition, he diversified the product offering for home use and expanded into the homebuilder market channel via catalog and direct call center execution. At the same time, Mr. Berney strengthened the Liberty brand equity through a compatible partner licensing strategy with Harley Davidson, John Deere, and Baretta. Capitalizing on new technology, he launched a full e-commerce business-to-business and business-to-consumer web site for distributors and consumers. He realigned the sales area and set MBO targets for channel of distribution and dealer channel that resulted in the attainment of targets for the last 3 of the 5 months. A hands on leader, Mr. Berney negotiated two new major accounts with Home Depot and Menards. Through innovative sourcing, Mr. Berney ferreted out low cost manufacturing capability, cutting costs and generating additional profits. Offshore sourcing in Korea and China allowed the company to develop a line of residential gun safes that could penetrate the price points and weight and cube restrictions of mass merchants. The project was on track within five months. Turning his attention on the customer, he improved customer service 30% and raised average growth margins by 10% in just five months. The sales forecasts had been off 50%-30 days out compromising customer service, inventory, and profitability. Mr. Berney implemented a customized process that was actionable and measurable 30, 60, 90, and 120 days out with variances that required accountability. Within 60 days forecasting improved to 20% accuracy-30 days out resulting in a balanced inventory eliminating the need for fire sales to lower inventory.Vice President Marketing, Cosco, Inc. 1995 to 2001As Vice President of Marketing, Mr. Berney managed a $14 million budget and 30 staff for this manufacturer / importer of juvenile and houseware products. He targeted four new categories, dramatically growing market share for each division. Mr. Berney focused on licensing, acquisitions, and the new product development of over 60 products. He added $70 million to the top line with the acquisition of Oklahoma Smith and $200 million with the acquisition of Safety 1st. In addition, he achieved a 5-year goal of a half-billion dollar critical mass becoming an undisputed major player in the business. Mr. Berney’s successful new global marketing plans, included developing a new corporate logo that contributed to the company exceeding top line sales objectives of $135 million and bringing in over $300 million. By developing its brand equity, Mr. Berney moved the company into the number two position in consumer recognition behind Fisher Price.At the same time he was building brand equity, Mr. Berney reduced marketing and advertising costs from 3% to 1.2% of net sales. He convinced manufacturing partners to contribute 1% of their cost of goods to an advertising fund. The 1% contribution from suppliers grew to over $1 million and led the company to become one of the top advertisers in the juvenile industry, contributing to consumer acceptance and demand. General Manager, Evenflo Canada 1987 to 1995Mr. Berney introduced Evenflo Canada to the juvenile products industry, while managing 110 staff and a budget of $22 million. He held P&L responsibility and directed all sales, marketing, manufacturing, sourcing, finance, administration, and HR functions. Among his key accomplishments, Mr. Berney turned around R.O.I. from a negative to 38% within 2 ½ years. He integrated two divisions, decreasing overall margins from 24% to 35%; improved sales from $7.5 million to $18.5 million in 2 years; and improved production efficiencies by 20%. By establishing a multi-level communications campaign, Mr. Berney increased channel penetration from 5-20%. The independent business segment accounted for 20% of the national business, yet Evenflo had been doing only 5% with them. Mr. Berney set up a telemarketing department to deal with this channel. He implemented ongoing contact through monthly newsletters and specials focused on building credibility and gaining support. Additionally, he formed a co-op advertising fund matching independent business expenditures. Turning from communications to overall efficiency, Mr. Berney improved efficiency 20% and reduced employee turnover. He accomplished this while taking advantage of a Government assistance program that funded 80% of the cost. Mr. Berney ordered studies and implemented the recommendations. The program was fully funded from cash flow with no capital cost contributions from the parent company.Director of Sales and Marketing, The Borden Company 1980 to 1987 Mr. Berney directed all budgets, sales, and marketing activities for the Canadian subsidiary of this consumer products manufacturer. He rebuilt the entire staff and broker / agent distributor network. Under his leadership, the subsidiary consistently achieved its budgets for the first time in six years. Mr. Berney successfully managed new product launches and acquisitions and negotiated all Borden private label agency quote and industrial business. Mr. Berney increased gross sales by 30%, and improved profitability by an incremental 6%. He recognized the need to develop new products capitalizing on regional opportunities and generating higher margins. He also developed an acquisition plan and new product plan to capitalize on the strong Brand Names Borden owned. Acquiring two pasta lines, Cremette and Primo, and Old London Melba Toast, also contributed to the bottom line. In addition, Mr. Berney developed 3 compatible new products in aligned categories. When faced with tough competition from the private label business, Mr. Berney entered the private label business that had been eroding market share and conquered it. He crafted the strategic marketing plan to control this business as a key strategy to protecting the company’s branded business. After two years, Borden controlled the segment and put one major private label company out of business. Mr. Berney built the margins into the overhead structure where most of it fell to the bottom line. |
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| Paul Berney Is Available For These Positions | ||||||
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Advisor, Board Positon, Consultant |
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| Paul Berney -- Accepted Compensation Types | ||||||
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| Paul Berney -- Education | ||||||
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Mr. Berney is a graduate of Ryerson University in Toronto, Canada. Mr. Berney is remarried and has three daughters living in Canada. In his free time Mr. Berney participates in big game hunting, fishing, golf, tennis, skiing, gardening and landscaping. He also enjoys playing bridge, classic cars, antiques, and collectables. He also has taken many active roles on a number of boards throughout his career. He is a past Vice Chairman of the Canada Safety Council where he was an active board member for over 15 years. |
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| Paul Berney -- Skill Sets | ||||||
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Business Development / Turnarounds / Sales & Marketing / Sourcing / Operations / P&LInternational Experience / B2B / B2C / Strategic Alliances |
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| Paul Berney -- Employment History | ||||||
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Career History PAUL BERNEY AND ASSOCIATES INTERIM AND CONSULTING PRACTICE 2001 to present CEO My team takes start up and first/second stage companies and orchestrates the sequencing to get them to a profitable operational level. LIBERTY SAFE AND SECURITY PRODUCTS, Payson, Utah 2001 Sr. VP Sales & Marketing Recruited to this recognized market leader in the manufacture and distribution of gun and home safes to manage a $12M budget while directing 26 staff. § Implemented new product development, public relations initiatives and forecasting processes. § Penetrated new channels of Architects and Home Builders with new line § Significantly improved gross margins YTD. § Implemented offshore sourcing program. COSCO, INC. – Safety 1st , Columbus, Indiana 1995 - 2001 VP Marketing Managed a $14M budget and 30 staff for this manufacturer / importer of home products and juvenile products. § Implemented successful new global marketing plans, including new corporate logo and packaging, exceeding top line sales objectives of $135M bringing in over $300M while improving Brand equity and trade/consumer perceptions. § Developed $40M in new business in the 2nd largest juvenile category. § Received 6 industry awards for packaging, catalogs, and advertising/PR projects. § Reduced marketing and advertising operating costs from 3% to 1.2% of net sales. § Increased average gross margins over 3%. EVENFLO CANADA, Brantford, Ontario 1987 – 1995 General Manager Entered juvenile products industry, managing 110 staff and a budget of $22M. Held P&L responsibility while directing all sales, marketing, call center/telemarketing, manufacturing, sourcing, finance, administration, and HR functions. § Turned around R.O.I. from negative to 38% within 2 ½ years. § Integrated two divisions and built the Brand Equity and consumer/trade perception to #2 position behind Fisher Price. § Improved sales from $7.5M to $18.5M in 2 years. § Improved production efficiencies by 20%. THE BORDEN COMPANY, Toronto, Ontario 1980 – 1987 Director of Sales and Marketing Directed all budgets, sales, and marketing activities for the Canadian subsidiary of this consumer products manufacturer of food and consumer chemical products. § Rebuilt entire staff and broker / agent distributor network. § Achieved budgets for the first time in six years. § Successfully managed new product launches and acquisitions for both food and home products divisions. § Negotiated all Borden private label, quote and industrial business. EARLY CAREER: Nat’l Merchandising Manager, Glass Goods Division Multifoods Ltd. Ontario Sales Manager, Union Carbide Canada Ltd. Product Manager, General Foods Limited. EDUCATION: Continuous education through professional training courses and seminars including: § Effective public speaking, Effective listening, management training and personal training like 95-5 § Sensitivity training, supervisory training 1, 2 and 3 § Sales and Marketing Training seminars. § MRP 2 and ISO 9000 Training § Financials for the non Financial Manager, etc. Business Administration, Ryerson University, Toronto, Canada. |
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| Paul Berney -- Certifications and Awards | ||||||
| Paul Berney -- Video | ||||||
| Paul Berney -- Downloads | ||||||
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| Paul Berney -- Gallery | ||||||
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